1997

1997

Announcement Date: April 22, 1997

Launched Go Green Choices to address the Lower Mainland’s air quality and transportation concerns through a media and communications campaign and supporting trip reduction initiatives. BEST ran the program until 1999, with a focus on employer outreach and alternative commuting modes.  We ended the program when Translink was given the mandate to assume responsibility for Transportation Demand Management, allowing for a more coordinated and regional approach.