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Strava, Popular With Cyclists and Runners, Wants to Sell Its Data to Urban Planners Strava, a mobile-fitness app that tracks performances using global positioning satellites, is popular with competitive cyclists and runners. Now, the company is hoping it can lure a new type of customer: the government. On Wednesday, the San Francisco-based company launched Strava Metro, which provides data from 90 million bike rides and 24 million runs as of this week — the byproduct of virtual competitions around the world — to help urban planners understand how and where cyclists use public streets. The first customer, Oregon’s Department of Transportation, is paying $20,000 to use the data for a year. Strava also signed up London; Glasgow; Orlando, Fla.; and Alpine Shire in Victoria, Australia.